York, PA – September 30, 2024 – White Rose Credit Union announced the retirement of its esteemed President & CEO, Debra (Deb) A. Kauffman, after an illustrious 36-year career with the credit union. Deb’s dedication and leadership have been instrumental in shaping White Rose Credit Union into the trusted financial institution it is today.
Deb began her career at White Rose Credit Union as a teller in 1988 and has worked in and/or led every department within the credit union. During her tenure, Deb has overseen significant growth and innovation, always prioritizing the needs of the members and the community. Deb’s commitment to excellence and her visionary approach have left an indelible mark on the credit union.
The Board of Directors have appointed Bryan C. Smith as the new President & CEO, effective immediately. Bryan brings a wealth of experience and a fresh perspective to the role, having served as the Finance & Security Vice President at White Rose Credit Union.
“Deb’s commitment and exceptional service have made a lasting impact on our credit union,” said Board Chairman James R. Sanford. “Her invaluable contributions over the years have supported our mission and strengthened our community. We are deeply grateful and wish her the very best in her well-deserved retirement.”
Deb’s retirement marks the end of an era for White Rose Credit Union, Deb’s legacy will continue to inspire and guide the credit union for years to come.
About White Rose Credit Union
White Rose Credit Union is committed to improving the lives of our members and community – and inspiring others to do the same. It’s our community. We care.
The credit union operates 4 public branches, a local high school branch, and currently provides a full array of financial products and services to over 11,000 members. As a community credit union, membership is available to those who live, work, worship, attend school or own a business in York and Adams County Pennsylvania. It’s your life. We care. Federally insured by NCUA.
Any media or information inquiries should be directed to marketing@whiterosecu.com.
